One of the most difficult aspects of selling on Amazon is establishing a strong brand. Every product listing appears to be the same, and your company name is frequently printed in a small type that is easily disregarded. Amazon created Amazon Stores to allow you to build up a home base within Amazon to emphasise your unique value offer and boost your brand awareness. If you don’t currently have your own website or need a landing page to bring visitors to your Amazon listings, Amazon storefronts are a great option.
Amazon Stores is a service that lets you to utilise a graphical page builder to create your own branded Amazon store. The objective is to create a personalised landing page for you that highlights your brand and unique value proposition. Creating an Amazon store requires no technical knowledge, and Amazon offers a variety of appealing templates that allow you to rapidly construct a multi-page store in minutes. Best of all, any registered brand owner may open an Amazon store for free.
The most important criteria for opening an Amazon store is to be a member of the Amazon Brand Registry programme. You need to Go Now on the amazon website and get enrolled. The Amazon Brand Registry service, which needs a registered text or image-based trademark, helps you protect your brand and products against unscrupulous Amazon sellers. A+ content and a dedicated dashboard where you can search for and register copyright and trademark infringement allegations are among the other Amazon services available through brand registry. Aside from the Amazon Brand Registry, there is no requirement for a minimum amount of goods to open an Amazon store. You also do not have to pay for advertising. All 3rd party sellers, 1st party sellers, and Amazon agencies have access to Amazon storefronts after they are enrolled in the brand registration.
If you already have your own online shop website, a popular concern is if you need to open an Amazon store. After all, shouldn’t you be pushing traffic to your own property instead of Amazon? Because getting traffic to your own website should be your primary focus at all times. Amazon DSP advertisements let you use Amazon customer data to drive traffic to your Amazon listings from a third-party website. In any event, individuals who find you on Amazon will want to finish their purchase there as well. As a result, redirecting Amazon retargeted traffic to your own website isn’t a good idea.
First and foremost, if you aren’t ready to invest in your own website just yet, you should absolutely set up an Amazon store. Your company need a home base, and your Amazon store may give it. Buyers can learn more about your brand and the unique value it delivers by visiting your Amazon store. What’s fantastic about Amazon shops is that you can quickly create attractive web pages that highlight your items with photographs, text, and video. Overall, Amazon Stores allows you to construct up to three levels of hierarchy on different pages. Everything is self-serve, and you can utilise the built-in social sharing capabilities to increase traffic and exposure.