SEO Campaigns and Long Term Planning: Keeping Consultants Accountable
Many businesses are looking for ways to improve their search rankings and visibility on Google without having to do it themselves.
A common solution is hiring an SEO consultant to help with a campaign, but many times these campaigns can be problematic if the company doesn’t take the time upfront to plan out how they want things done.
In this article, we will discuss some of these issues as well as provide tips for holding consultants accountable during an SEO campaign.
Review Your SEO Campaign Data
The first thing you should do before you check out this SEO company is to monitor your campaign’s data.
What keywords are ranking? What pages have authority in Google’s eyes? Are there any major backlinks that need removing or disavowing?
Make sure you document all of this information and make it easily accessible for both yourself and your consultants so they can get started right away working towards improving these areas.
Set Benchmarks for Your Consultant
One of the main problems with SEO campaigns is that they can be difficult to measure.
This is why it’s important to set benchmarks for your consultant that need to be met in order for you to feel that the campaign was successful.
Some things you might want to consider measuring are website traffic, rankings for specific keywords, organic leads generated from the website, and so on.
Be Clear About Your Expectations
It’s also important that both yourself and your consultant are clear about what is expected of each other throughout the course of the campaign.
This includes everything from communication frequency, to what type of reports will be delivered, to timelines and budget restrictions. If there are any changes along the way, make sure to discuss them openly.
Give Your Consultant the Tools They Need for Success
At the end of the day, it is your consultant’s job to help you achieve success with an SEO campaign.
For this reason, consultants often need access to certain tools like Google Analytics and Webmaster Tools in order able to optimize these areas using their own preferred methods and techniques.
If there are any issues along the way or if they require additional permissions that aren’t available through guest accounts (especially sensitive ones), be sure to address them quickly.
Don’t Settle for Less Than You Deserve
Next, always remember that you are the customer and deserve to be treated as such.
If you’re not happy with the work your consultant is doing, don’t be afraid to speak up and ask for changes.
SEO campaigns can be a long-term investment, so it’s important that both parties are working towards the same goals in order to achieve success.
Watch Out for Red Flags
Lastly, if you notice any red flags with your consultant or the work that they are doing during an SEO campaign like spammy backlinks or keyword stuffing on pages, let them know right away.
At best this could be a misunderstanding and can easily be fixed. At worst it may indicate something much more serious going on behind the scenes.
Learn More About How to Improve Your SEO Campaign
As you can see, there are so many ways to hold a consultant accountable for your SEO campaign. Make sure to follow these tips to use the best SEO campaign management for your business.
Do you want to learn more about SEO optimization? If so, check out more helpful articles from our blog.