With thousands of press releases distributed daily, journalists are overwhelmed with potential news stories.
Press releases have been around for a century. The traditional press release may be dead, but in the digital age, a good press release can benefit a company’s SEO.
Want to know how to use SEO press releases to boost the traffic to your site? Keep reading to find out.
What Is a Press Release?
Companies write press releases to inform journalists of something noteworthy their business has done. They are short announcements to attract the attention of news outlets to get press coverage.
What are SEO Press Releases?
Do press releases work for SEO? The short answer is yes. If you can get a reputable news site with a high domain authority to link to your website, your site becomes recognized as an authority by search engines.
Quality backlinks help to boost your rankings in the search engines and drive users to your website.
1. SEO Friendly Press Releases Need to Pack a Punch
If you want your press release to be picked up by reputable journalists, you need it to stand out. Write a catchy headline that creates intrigue.
Make it clear in your press release why this event or launch or piece of news is important.
2. Be Intentional In Your Outreach
Once you have written your killer press release, you will need to start pitching it to journalists. Don’t pitch to every journalist you can find on the internet. Be intentional with who you reach out to.
Use a tool such as BuzzSumo to find relevant, influential people in your industry. These are the people who will be interested in the news you have to share.
3. Use Sites to Distribute Your Press Release
As well as reaching out to journalists, you can list your press release on some of the best free press release sites for SEO. You can use sites such as PR Web or PR Newswire to distribute your press release.
Journalists check these sites to see if there’s anything worth covering.
4. Keep It Short and Sweet
How to optimize a press release for SEO? Keep it snappy. You want to limit your word count to about 400 words. Be clear about the news you are sharing.
Use the format of answering the 5 W questions:
If someone can gather the information they need in a short amount of time, your press release is more likely to be successful.
5. Be Intentional With the Subject of Your Press Release
Just because you think your company did something interesting doesn’t mean anybody else does. You need to be intentional with what you deem to be newsworthy.
Are you running a big event people may be interested in attending? Did you give a big chunk of your profit to charity? These are the newsworthy things you should announce in a press release.
SEO Press Release Service
If you need some support in following these tips, then take a look at companies that provide SEO press releases. They’ll be able to help you write a killer release that will stand out from all the noise.
Want your brand in front of thousands of new readers? Then try out the SEO press release tactic.
Keep reading our other articles for more business and marketing advice.