There are roughly one billion monthly active users on Instagram. This makes it an amazing platform for exposure but can also make it hard to stand out from everyone else.
One way to increase your Instagram engagement is to post at the right time. But when is the best time to post on Instagram? We’ll break it all down right here.
What Is Engagement and Why Is It Important?
Instagram engagement is the measure of the interactions that your audience makes with your content. These interactions can come in the form of things such as comments, likes, followers, mentions, and DMs.
If you run a business or are a social media influencer, then having a high Instagram engagement rate is essential to building your brand and growing your audience.
When Is the Best Time to Post on Instagram: A Breakdown
There are many things to keep in mind when considering the best times of day to post on Instagram. Because Instagram is worldwide, you have to take into account the fact that the world is made up of many different time zones. As a result, there will never be a perfect time to post on Instagram, but we can help you get pretty close.
According to a study done by Sprout Social, these are the best times to post on Instagram each day (all in the Central Time Zone):
- Monday at 11 am
- Tuesday between 10 am and 1 pm
- Wednesday between 10 am and 1 pm
- Thursday between 10 am and 11 am
- Friday between 10 am and 11 am
- Saturday at 9 am
- Sunday at 9 am
Of these days, Tuesday and Wednesday posts tend to see the most engagement, while Sunday falls short.
Many of these numbers correspond to lunch breaks at work or school when people will be checking their phones more often. The weekend numbers line up with people sleeping in and checking their phones as soon as they wake up.
How to Create an Instagram Posting Schedule
Once you have figured out the best times to post on Instagram, then you can create a posting schedule to make sure you never miss these times.
To start making an Instagram schedule, choose a few days and times a week to post your content. Unfortunately, Instagram does not offer a future posting feature within their app, so you have to get creative.
One way to post on a schedule is to set reminders on your phone that will alert you when it’s time to post. You can have posts saved and ready to go in your drafts folder. All you will have to do is pull them out of your drafts and post them when you are alerted.
If you don’t want to post them yourself, there are various third-party apps that you can use to set up automatic posts.
Other Ways to Increase Instagram Engagement
Having a posting schedule is great, but you have to do more to keep your audience engaged. Here are a few Instagram tips you can use to attract traffic to your page.
Add Stickers to Your Stories
Instagram story stickers are a quick and easy way to get users to engage with your content. You can add interactive stickers with questions, polls, quizzes, and countdowns that your followers can use to give you their opinions.
Letting your audience interact with you through your stories is a great way for them to feel more connected to you. This feature allows them to engage with you on a personal level.
Create Sharable Content
One great way to increase engagement without having to do anything is having other people post your content on their own pages or stories.
You can reach out to other influencers and make a deal where you will each post something from each other’s page. However, the best way to get your content reposted is to create sharable content to begin with.
If you post relatable content, then people will be more likely to add your posts to their own page. Inspirational quotes are some of the most commonly shared posts, so consider adding some of these to your page.
Prioritize Likes and Comments
Prioritizing likes and comments is one of the easiest ways to increase your engagement. When people see that you have a high number of likes and comments, they will be more likely to like, comment, and follow you themselves.
You can boost your like count by adding relevant hashtags and locations. You can also use websites to buy real Instagram likes for your page.
If you want more comments, you can create a call-to-action in the description of your post. Ask your followers to post their answers to a fun question in the comments section.
Engage With Your Audience
If you want to receive engagement, then you have to give it as well. Make sure you are responding to your audience or customers when they message you or comment on your posts. Creating strong bonds with your followers will keep them coming back for more and also inspire them to share your content with their friends and family.
Asking your audience for their thoughts and opinions is essential to creating a community. You want your audience to feel like they are a part of something by following you and interacting with your content.
Start Posting Today
If you were asking yourself, “when is the best time to post on Instagram,” then we hope you have the answers you were looking for. All in all, it depends on the day and time zone, but you can adjust your posting schedule accordingly.
If you enjoyed this article, then feel free to check out the rest of our blog for more informative social media content.