In today’s digital world, it might seem like your only marketing options have to do with social media ads and SEO. While these can be effective and affordable methods for marketing your business, they’re not the only methods at your disposal. And they should only take up a portion of your overall marketing strategy.
The best marketing campaigns make use of both online and offline marketing strategies in order to elevate your company’s brand recognition. But which offline marketing campaign strategies are actually effective and which ones are obsolete?
Don’t worry, we’re here to help. So keep on reading and we’ll walk you through the top offline marketing campaign ideas that you need to know about!
- Billboard Advertising
Do you have a message to share and want to reach a lot of people? If so, then you should consider using billboard advertising. This form of advertising involves paying for ad space on a billboard in order to market your brand.
Billboards can usually be found in areas that see a lot of traffic. This way, the campaign can get the highest amount of attention from pedestrians as well as drivers. Subways, trains, and highways are popular places to place billboard ads.
Although a lot of people might think that billboards are obsolete today, that’s actually not true. In fact, billboards come with a nearly 500 percent ROI. And they’re expected to have a ten percent annual growth rate throughout 2021.
Billboards act as giant posters that are mounted for public viewing. Because of how grand they are, they offer your brand a sense of legitimacy and prestige when you use them well.
- Business Cards
Business cards are just as important today as they were decades ago. Make sure that you invest in well-made business cards that set your brand apart from the competition. Your card should reflect your creativity and your brand’s values.
Everyone who works in your company should have their own cards that they can easily give out. You never know when they’ll have to share their business details with a potential customer.
While there are many cheap business cards that come with templates, you can really go with a special kind of card stock and design in order to elevate your look.
It’s important to remember that your business card is an extension of your brand. So it’s useful to remain consistent in tone and visuals. You shouldn’t use a different color, font style, or logo from what you use on your website or in your store.
- Sign Spinning
Sign spinning is only a few decades old but it’s proven to be an extremely effective form of offline marketing. These days, we’re so used to looking at still images online. And the job of the sign spinner is to totally disrupt that.
By using flashy tricks, colorful signs, and eccentric movements, sign spinners are able to capture the attention of drivers and pedestrians alike. Their signs can advertise sales, grand openings, and special offers.
You can place sign spinners all over town in order to direct people to your store or service. Plus, people on the street can participate with the sign spinner.
On social media, you might give an ad that you appreciate a like or a retweet. With sign spinners, customers can honk their horns, clap for them, or even take a photo with them. Having sign spinners also shows that your company knows how to have a bit of fun too.
- Send Out Seasonal Cards and Gifts
Do you love the holidays? Many of your customers probably do.
Why not send out holiday cards and small gifts to your customers? You can use milestones and special occasions to make your presence known. And you don’t even have to spend a lot of money to celebrate with your customers.
A well-designed and personalized greeting or small trinket will show your customers that you care about them. Have the gift help promote your brand too. It can be a magnet, a paperweight, stationary, or even just a coupon.
It’s also a good idea to offer holiday-themed sales. Send out “Happy Anniversary” cards with special deals to your customers when you have your store anniversary too.
- Create Your Own Events
Show your community that you care by throwing your own events. You can throw a block party, a barbeque, or just a holiday party. Invite your customers and friends to the event and promote your brand.
You’ll be able to better connect with members of your community and make the presence of your brand known even more to your neighbors.
You can hand out new business cards, flyers, and pamphlets to let everyone know about what’s new at your business. Consider streaming the event online for free too in order to reach people who aren’t able to attend in person.
The Importance of Knowing About Offline Marketing Campaign Ideas
Hopefully, after reading the above article, you now have a better idea of which offline marketing campaign ideas you can make the most use of for your business. As we can see, offline marketing still has a place in today’s business world. And when combined with online marketing, you can create a powerful combination that can put you ahead of the competition.
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